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Starbucks Company’s External and Internal Analysis Case Study #: TB As the case suggests, all the financial figures are raising up from 2007 to 2010. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. As the economic center for country Ho chi minh city celebrate the most. The appendices and glossary at Starbucks uses the strategy of mystery shopping to measure the level of customer satisfaction in every outlet of the company. 1.4. Shortly after opening its first store in 1971, Starbucks began to distinguish itself as a do-the-right-thing kind of retailer. The global financial crisis of 2008 greatly affected the operations of Starbucks in various countries. The recession resulted in an increase in the operational costs of the company (Bureau of Labor Statistics, 2011). We will write a custom Case Study on Starbucks Company’s External and Internal Analysis specifically for you! 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